Our Story

Max Pinnell has been at the forefront in the industry for the latest innovations of fashion,
photography and hairdressing as well as adding his own personal touches within the trade. With big
names like Madonna, Jessica Lange, Michelle Pfeiffer, George Clooney, Robert De Niro, Al Pacino,
Ruby Rose, Bette Midler, Richard Gere and Penelope Cruz, Max’s experience has allowed him to
travel the globe with his talent.

As one of the most notable hairdressers in the last thirty years, Max’s looks have helped shape the
industry to what it is today. Creativity and passion have always gone hand-in-hand for Max and his
work is an epitome to this.

Max has always been meticulous about products when it comes to hairdressing, that’s why it was a
natural next step for Max to begin his journey with his new product range. When it comes to
beautiful hair, it first needs to be immaculately clean. From his time spent on commercial sets for
names like L’Oréal, Pantene and Clairol, he soon discovered a hole in the market. For long lasting
hair that is clean, shiny and non-greasy, it is likened to hair surgery, creating a masterpiece that will
be under the scrutiny of millions of people around the world.

To create his own formula, Max took his experience from washing, styling and hairdressing on sets
to create the perfect blend of ingredients for his brand— because every great hairdo begins at the
basin.